Ad trends to watch in 2008

01/1/2008 | Wall Street Journal, The

Marketers are expected to expand Web spending in 2008, closing the gap between digital and traditional marketing expenditures, according to Wall Street Journal advertising reporter Suzanne Vranica. Additionally, agencies will look to new forms of market research designed to give a deeper impression of consumer behavior than what's been afforded by focus groups and surveys.

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Wall Street Journal, The

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