Suzuki takes rap for Hayabusa bike campaign

01/1/2008 | Adweek

Suzuki, in a bid to reach black and Hispanic consumer demographics for its Hayabusa sport bike, has launched a Web and outdoor campaign that features local rappers from New York, Philadelphia, Orlando, Fla., Los Angeles and seven other cities, which it located with the help of interactive shop Questus, San Francisco, and hip-hop magazine URB.

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