Why having a monopoly could be a bad thing

01/1/2012 | MIT Sloan Management Review (free content)

Companies that dominate their sectors might be vulnerable, recent research concludes. Customers who lack viable alternatives to the market leader often feel constrained and are more likely to abandon the dominant company when other options emerge. That could be a reason for the dominance and sudden decline of firms such as MySpace and Friendster, researchers say.

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MIT Sloan Management Review (free content)

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