Can fast casuals conquer the dessert menu?

01/1/2013 | FastCasual.com

Fast casual has lagged behind quickservice when it comes to dessert, but the industry segment appears poised to catch up this year with offerings aimed a hitting just the right emotional note, writes FoodIQ's Mindy Armstrong. The ability to create made-to-order desserts that reflect a cuisine's authentic flavors gives fast casual chains a leg up when it comes to catering to guests' sweet tooth.

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