Consumers expand on their love of Latin cuisine

01/1/2013 | QSR Magazine

American consumers are developing increasingly sophisticated palates when it comes to ethnic dining, driving greater demand for authentic Mexican food along with a wider range of Latin flavors. The trend is also fueling growth of fusion concepts, from the mix of Mexico and Brazil at Wahoo's Fish Taco to the Cuban, Peruvian and Colombian options on the menu at Chix in Washington, D.C.

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