Digital revenues prove elusive for traditional publishers

01/1/2013 | MediaPost Communications

For traditional publishers, digital advertising still isn't offsetting losses from declining print and broadcast advertising, with Web ads accounting for just a few percent of radio and newspaper groups' total revenues. Publishers still see digital as having plenty of promise, "but as 2012 draws to an end, it's clear that this promise is still more theoretical than real," writes Erik Sass.

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