Marketers are beginning to create campaigns that combine television and mobile elements, this article notes. For example, Fox and NBCUniversal are piloting systems that let television-watchers use their mobile devices to make purchases related to the shows they are watching, and "connecting commerce to TV will grow and become more mainstream in 2013," said Sloane Kelley, interactive strategy director at BFG.
Marketers take first steps in combining TV, mobile
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