Marketers take first steps in combining TV, mobile

01/1/2013 |

Marketers are beginning to create campaigns that combine television and mobile elements, this article notes. For example, Fox and NBC Universal are piloting systems that let viewers use a mobile device to make purchases related to a show they're watching, and "connecting commerce to TV will grow and become more mainstream in 2013," said Sloane Kelley, interactive strategy director at BFG.

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