Marketing trends that will shape the business landscape in 2013

01/1/2013 | Inc. online (free registration)

Small businesses were once unable to compete with larger brands, but technology such as social media is changing that, Marla Tabaka writes. Other trends to watch include an impending shortage of data analytics professionals and the growth of loyalty programs that reward people for engaging in activities other than buying, according to a research group known as Colloquy.

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