4A's CEO: How agencies can do better in 2014

To have a successful 2014, agencies should find ways to allow younger workers to contribute, be selective in pursuit of new business and "constantly ... go above and beyond delivery of scope and drive for results that make a difference in a brand's destiny," writes Nancy Hill, CEO of the 4A's. "Standing up for what we believe in will go a lot farther than caving," she writes.

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