Coupons.com to acquire loyalty program provider Yub

Coupons.com will pay about $30 million to acquire Yub, a company that works with retailers to implement loyalty programs, according to sources and documents related to the deal. Coupons.com, which launched in 1998 to bring print newspaper coupons online and has since grown to include loyalty card discounts and mobile promotions, is reportedly considering an initial public offering.

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