Animal Planet expands programming after 2006's audience boost

01/2/2007 | Variety (subscription required)

Animal Planet has given the green light to four new prime-time programs, as the cable network increases its programming budget 14% to $93.4 million. The spending increase is an attempt to capitalize on the network's recent success in which hits such as "Meerkat Manor" have led to a 6% rise in total viewers in 2006.

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