Geico's gecko shakes up insurance ads

01/2/2007 | Wall Street Journal (free content), The

The advertising push by Geico has sparked an intense and expensive competition in the property and casualty insurance sector. Prompted by Geico's success, rivals, including Allstate, have increased their marketing budgets and gone shopping for more creative campaigns. According to research from TNS Media Intelligence, total ad spending in the PCI sector is growing at a faster clip than pharmaceuticals, wireless and banking.

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Wall Street Journal (free content), The

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