Mobile marketing gains momentum in the U.S.

01/2/2007 | E-Commerce Times

Now that major carriers, such as Sprint Nextel and Verizon Wireless, have opened up the mobile-marketing playing field, mobile advertising is picking up steam in the U.S., with major brands, including Nike, using the platform. Consumers remain skeptical, but a Forrester Research report shows that consumers are open to ads that are perceived as having value.

View Full Article in:

E-Commerce Times

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY