Mobile shopping service dials up plenty of business

01/2/2008 | Financial Times (free content)

The success of the NearbyNow mobile-phone-based shopping service, which in two years has increased its scope from four U.S. malls to nearly 200 and signed up major retailers like Neiman Marcus and Gap, demonstrates the potential of this nascent marketing channel, according to this article. The service helps shoppers search store inventories and find specific products via messages sent to their mobile phones by retailers.

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Financial Times (free content)

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