Perceived health benefits drive organic milk sales

01/2/2008 | Progressive Grocer

Organic milk is experiencing double-digit growth, according to research, and industry experts say it's because of the product's perceived health benefits, price evolution and shoppers' lack of confidence in the government to enforce food safety. "The fast-growing nature of organic dairy, its widespread consumption among the mainstream population, and the fact that consumption of dairy products is higher among children have led to increased interest and high consumer adoption rates relative to other organic categories," said Sonja Tuitele, spokeswoman for Aurora Organic Dairy.

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