Chick-fil-A, bowl game help each other grow

01/2/2009 | Atlanta Journal-Constitution, The

When Chick-fil-A became the title sponsor of the Peach Bowl at the end of the 1997 season, the game couldn't fill its seats, but today it's one of the strongest non-Bowl Championship Series games. And the quickservice chain has grown, too, since it began its first national campaign with that bowl game.

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Atlanta Journal-Constitution, The

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