Frito-Lay taps Fiesta Bowl fans with Facebook

01/2/2009 | ClickZ

Frito-Lay is holding a "Race to the Bowl" competition that pits Buckeye and Longhorn fans against each other in live events leading up to the Fiesta Bowl. The brand recruited participants with Facebook ads targeted at schools that were likely to be in the competition, and then just the two schools that made it.

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