Major ad effort, new CEO in store for Dunkin' Donuts

01/2/2009 | USA Today

Dunkin' Donuts is scheduled Monday to launch a $100 million multiplatform ad campaign to better position itself against competitors including Starbucks and McDonald's. The coffee and food chain also plans to open stores in Indiana, Arizona and Nevada and add more Dunkin' Deals value items -- all under new CEO Nigel Travis, the ex-head of Papa John's, who starts Tuesday.

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