Strategies for taking advantage of new media marketing

Many marketers are trying to catch up with the consumers who have taken the lead in such Web 2.0 tools as social-networking sites, blogs, wikis and virtual communities. The Wall Street Journal looks at how marketers can use new media strategies to reach their customers. "Resist the temptation to sell, sell, sell," the article says.

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Wall Street Journal (tiered subscription model), The

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