E-mail segmenting to grow more important in 2012

01/2/2012 | Practical eCommerce

Segmenting e-mail lists to help ensure that customers receive marketing messages that are relevant to them is likely to grow even more important this year, as more consumers read their e-mails on mobile's smaller screens and better filtering technology lets them more easily screen out the missives that don't speak to them.

View Full Article in:

Practical eCommerce

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Bon-Ton Stores
MILWAUKEE, Wisconsin
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Bentonville, Arkansas
Regional HR Manager
Boston, Massachusetts
Manager, Media Relations - National
New York, New York