Menu strategies are key as eateries add calorie counts

01/2/2012 | QSR Magazine

Quickservice chains worried that posting calorie counts under a new law that takes effect this year may cost them business likely don't need to worry, experts say. Eateries that have added calorie counts have found that customers may change their orders but they don't buy less, and the winning chains are those with strong menu strategies that emphasize value.

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