11 tips for using e-mail templates to add visual appeal

01/2/2013 | HubSpot.com

E-mail campaigns can be given visual appeal by using templates that organize information properly and emphasize the right design elements, Anum Hussain writes. New marketing offers should concentrate on the offer itself. Thank you e-mails should link to the offer as a call-to-action, not another form. Making sure that co-marketing projects highlight both companies involved by using logos, and that e-mail confirmations are clear and concise, are some of 11 template tips delivered in this article.

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