5 ways to dress LinkedIn for success

01/2/2013 | B2C Marketing Insider

A company's presence on LinkedIn can be improved by revamping homepages to address navigation and other issues, Jeff Nordeen writes. Add branded and nonbranded search terms to the LinkedIn search box, and closely examine and follow up on the results. Give the company the appearance of professionalism and large size by dressing up the employee profiles and posting job listings, even when there's no immediate need, Nordeen writes.

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