Amazon and Facebook should embrace Ad Choices, agencies say

01/2/2013 | Advertising Age (tiered subscription model)

Facebook and Amazon offer targeted display advertising that incorporates third-party behavioral data, but unlike most media companies and ad networks, the Web giants have opted out of the industry's self-regulatory Ad Choices program. This creates a headache for agencies that use the sites, requiring as much as 20 hours of extra work per ad campaign to document compliance with industry rules, VivaKi Senior Vice President Grace Liau says.

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