Automation, data analysis will be vital marketing trends for 2013

01/2/2013 | MediaPost Communications

Analysis of data from a growing number of channels will force companies to use marketing automation and customer relationship management tools to bring in new customers, writes Laurie Sullivan, interpreting an Aberdeen Group report. Marketers "will need to support a resurgence of personalized-content microsites in 2013, built from branded top-level domain (TLD) names and retargeting strategies," Sullivan writes.

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