Facebook's mobile strategy is paying off, analysts say

01/2/2013 | Bloomberg Businessweek · MediaPost Communications

Wall Street analysts at JPMorgan Chase and Merrill Lynch are smiling on Facebook's advertising prospects, especially its future on mobile platforms. The analysts cited the ad platform Facebook Exchange and its prospects for mobile advertising, a sticking point since the social network's initial public offering acknowledged weakness in that area. Analysts also cited the success of Pepsi and Samsung campaigns via Facebook.

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Bloomberg Businessweek · MediaPost Communications

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