Facebook's mobile strategy is paying off, JPMorgan says

01/2/2013 | Bloomberg Businessweek

Facebook's prospects are good, with its mobile-advertising strategy starting to pay dividends and showing strong growth potential, JPMorgan Chase analysts say. "[M]arketers are also realizing that there is branding and awareness value in Facebook ads and that users don't necessarily have to click through to drive returns," the firm wrote.

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