Facebook's mobile strategy is paying off, JPMorgan says

01/2/2013 | Bloomberg Businessweek

Facebook's prospects are good, with its mobile-advertising strategy starting to pay dividends and showing strong growth potential, JPMorgan Chase analysts say. "[M]arketers are also realizing that there is branding and awareness value in Facebook ads and that users don't necessarily have to click through to drive returns," the firm wrote.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO