Fiat aims for viral buzz with "Motherhood" video

Fiat has attracted almost 2 million views with "The Motherhood" -- a YouTube clip featuring a pasty mom rapping about her parenting experience. The clip, which is promoting the Fiat 500L, won over some viewers with its pointed humor, but many others complained that the small car wouldn't be a good fit for many parents.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA