Fiat gets viral buzz with "Motherhood" video

Fiat has attracted almost 2 million views with "The Motherhood" -- a YouTube clip featuring a pasty mom rapping about her parenting experience. The clip, which promotes the Fiat 500L, won over some viewers with its pointed humor, but many others complained that the small car wouldn't be a good fit for many parents.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA