Google Play spot shows New Year's resolve crumbling

01/2/2013 | Advertising Age (tiered subscription model)

Google's new ad via Mullen plays off New Year's resolution tradition while demonstrating the use of Google Play to search and share information, download applications and watch videos. The ad shows an unidentified Googler resolving to work out to the theme from "Rocky," downloading a workout app, debating between working out and making cookies from a Martha Stewart book of recipes, then watching the "Sesame Street" Cookie Monster gobble up cookies.

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