Marketing metrics you should be monitoring

01/2/2013 | Duct Tape Marketing

If you want to expand your business, you should pay attention to metrics such as the cost of acquiring new customers and how much business you are getting through referrals, John Jantsch writes. "You can always do more to get more referrals, but if you're not even getting accidental referrals there are some other things that might need fixing first," he notes.

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