Mistakes that can hurt your online marketing efforts

01/2/2013 | Entrepreneur online

Your search engine optimization and online marketing efforts might prove unsuccessful if you don't create strong content for your website or if you don't devote enough time to get the job done properly, writes Jayson DeMers, CEO of AudienceBloom. "Online marketing can be a lot like the stock market. Over time, the return on your investment should trend upward, but if you stop too soon you might end up worse off than when you started," he writes.

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