Nielsen study: Spirits buyers can be persuaded at purchase

01/2/2013 | MediaPost Communications

In-store displays are becoming more important to alcohol sales, according to a Nielsen Category Fundamentals report. Shoppers of novelty flavors and mixes have shown "a pronounced shift to more impulse behavior," the report shows, and most decisions about wine buys are made in store. The report notes that buyers rarely go to the store just for alcohol, so marketing messages coupling products for particular occasions can be effective.

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