Online marketers must evolve or die

01/2/2013 | Luxury Daily

It's not enough for digital marketers to embrace new technologies -- they must also adjust to new consumer behaviors and attitudes in areas such as shopping, entertainment, information and communication, writes Mickey Alam Khan. The rise of mobile devices, especially, is giving consumers more power, more freedom and more information, making conventional marketing methods less effective, Khan argues. "The choice for marketers in 2013 is clear: either mobile-first or end up last," he writes.

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