PNC takes on Southeastern markets

01/2/2013 | Wall Street Journal, The

Pittsburgh-based PNC Financial is sprucing up branches, offering new products and training local talent as it expands into the Southeast after having acquired the U.S. retail unit of Royal Bank of Canada for $3.45 billion last year. It's also learning lessons in local culture: The bank decided to change the color of its debit cards after realizing that University of Alabama fans associated orange with rival Auburn University.

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