Polaroid to showcase Android camera at retail Fotobar sites

01/2/2013 | TechCrunch · MediaPost Communications

Polaroid is opening at least 10 experimental Polaroid Fotobar retail shops with an emphasis on turning camera-phone imagery into something more valuable. The move complements a new Android-based camera that Polaroid is expected to introduce at the 2013 International CES. "Our answer to the meteoric rise of picture-taking and the [improved] quality of picture-taking is to establish a retail concept where you can see a product and make it into something special," says Warren Struhl, Fotobar founder and CEO. Locations will include New York, Boston and Las Vegas.

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TechCrunch · MediaPost Communications

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