Sneaky tactics for being more persuasive

01/2/2013 | Wall Street Journal, The

Psychological research has unearthed tactics of persuasion that don't require special skills or uncommon amounts of charisma, Parminder Bahra writes. For instance, try tapping into people's unconscious desire to be part of the majority or their tendency to reciprocate favors. Also, framing decisions in terms of what a person stands to lose is more persuasive than emphasizing possible gains, Bahra writes.

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