Social media helps build buzz for science topics

Social networks saw "an epidemic of science geekiness" in 2012, Mary Ann Giordano writes, citing NASA projects that attracted huge Twitter followings, Felix Baumgartner's record skydive and James Cameron's descent into the Mariana Trench. "To put it in 140 characters or less, social media and science found each other in 2012," Giordano writes.

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