Starbucks took home top honors in the Mobile Marketer Awards for 2012. The Marketer of the Year was cited for its "sophistication" in introducing prominently displayed QR codes and augmented reality as well as for traditional applications, mobile advertising and SMS communications for the My Starbucks Rewards program. The company won the same honors in 2010. "What makes Starbucks a clear winner is the company's comprehensive, 360-degree mobile marketing strategy that offers a number of different functions and creates an ongoing relationship between the brand and its customers," writes Rimma Kats.
Starbucks is named top mobile marketer of 2012
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