Why location data will be a gold mine to marketers in 2013

01/2/2013 | iMedia Connection

Location-based technology on smartphones will be a boon to marketers in 2013, Neal Leavitt writes. Marketers can target ads and offer instant discounts to customers who "check in" at specific locations. Marketing tech firm Tabbedout caters to users who don't like to broadcast their location by offering applications that allow users search businesses by ZIP code.

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