ESPN gets big reception for Rose Bowl, Fiesta Bowl

01/2/2014 | Multichannel News

ESPN attracted an average audience of 18.6 million on New Year's Day for the 2014 Rose Bowl, which had the biggest viewership of any cable program since the 2013 BCS National Championship. Meanwhile, ESPN's telecast of the Fiesta Bowl yielded TV's biggest evening audience, garnering 11.2 million viewers.

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