The coming year in ads

01/3/2007 | Wall Street Journal (free content), The

The new year will most likely see the TV networks expanding their use of single-sponsor episodes and other methods for reducing advertising interruptions and lessening "clutter" to help improve viewers' ad recall. Other trends expected to gather steam include more attractive search advertising, new measurement methodologies and a greater attempt to get viewers to engage with ad campaigns.

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Wall Street Journal (free content), The

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