The coming year in ads

01/3/2007 | Wall Street Journal (free content), The

The new year will most likely see the TV networks expanding their use of single-sponsor episodes and other methods for reducing advertising interruptions and lessening "clutter" to help improve viewers' ad recall. Other trends expected to gather steam include more attractive search advertising, new measurement methodologies and a greater attempt to get viewers to engage with ad campaigns.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA