NBCU gives digital out-of-home its first upfront

01/3/2008 | Advertising Age (tiered subscription model)

NBC Universal on Jan. 16 will conduct its first upfront presentation for its digital out-of-home properties. The move reflects both how media companies are addressing advertisers' need to reach consumers in point-of-purchase locations and what appears to be NBCU's interest in nurturing non-broadcast revenue sources in case the writers' strike drags on, according to this article.

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