Changes to Google home page set to benefit marketers

01/3/2012 | BBC

Google has added an extra click to reach the Images or News sections on its beta home page. The redesign continues the clean look of previous versions, using a gray bar at the top that triggers a drop-down menu of options. Experts say the extra step is marketer-friendly. "For most people, their first route into the Google universe will be back through the search bar again, which helps the firm expose more people to advertising," says Davies Murphy Group's Chris Green.

View Full Article in:

BBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY