ELayaway helps small online retailers offer popular perk

01/3/2012 | Practical eCommerce

Layaway plans have soared in popularity as the economy soured, and one company helps small online merchants offer customers the same payment option that drove holiday traffic to large brick-and-mortar chains including Wal-Mart. ELayaway.com lets online retailers offer the service either through an affiliate program or by integrating the service into their shopping cart software.

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