Experts share critical social-media steps

01/3/2012 |

Hoteliers need to develop a clear strategy toward growing their social-media presence, with specific goals and ways to measure their progress, various online marketing executives advise. A social-media effort also requires a solid commitment of time and resources from all involved, which includes constant monitoring of the hotel's online reputation. Finally, hoteliers need to translate social-media metrics into data points that the company can use to make improvements.

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