Good analysis is key to standout mobile marketing

01/3/2012 | MobileCommerceDaily.com

Sheer volume may overwhelm mobile marketing as more marketers pile in with little understanding of how to distinguish themselves and win consumers' attention amid the clutter, writes Lara Albert, senior director of marketing at Globys. The key to success is a deep, detailed evaluation of each consumer's preferences. Data and good analytics are necessary for this, Albert writes, as well as an understanding of context that goes beyond mere location.

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