Sears hires chief merchandising officer

01/3/2012 | Wall Street Journal, The

Sears Holdings hired Brookstone CEO Ron Boire, who previously held top merchandising jobs at Toys R Us and Best Buy. As chief merchandising officer and president of the Sears and Kmart store formats, Boire said he will focus on creating "more and better theater in the stores" and better integrate stores with mobile applications and websites as the company builds its online retail business.

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