There's no doubt about it -- smartphones are powerful, addictive, and have a dramatic impact on consumers' online behavior. But what's the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution? The latest research for ExactTarget examines:
- The growth of the mobile market
- The significance of "Mobile Dependence Day"
- The impact of smartphone dependence on purchasing behavior across media
Published in Brief: